Provence and the Cote D’ Azure capture perfectly the essence of France…Sexy, Sun-drenched and irresistibly seductive!

Its name alone conjures visions of olive groves in the sun, the fragrance of lavender and picture post-card villages that cling precariously to hilltops. Drinking copious amounts of wine under the stars wearing shirt sleeves, personifies life in Provence

Its craggy coastline is dubbed the Cote D’ Azure and although there is no official boundary, it is generally considered to stretch from the Italian border to Toulon in the west. This coast was one of the first modern resort areas, beginning as a winter health resort for the British aristocracy in the late 18th century, frequented by, amongst others, Queen Victoria and King Edward the 7th.

Nice is the regional capital, its largest city, the original playground for the rich and famous, with Michelin starred restaurants, designer boutiques and mega yachts the size of mansions litter the marina; Nice has it all!

Cannes boasts many renowned and salubrious hotels, none more so than the Carlton Cannes Hotel. It was here that Grace Kelly first met Prince Rainier of Monaco, the rest they say is history! Built in 1909, its grand Edwardian façade features two distinctive domes, reputedly inspired by the breasts of Caroline Otero (La Belle Ortero) a dancer and courtesan of the French Riviera, whose many love affairs were legendary in the years surrounding the Great War.

For those for whom a wager on the golf course does not sate their thirst for exhilaration, the casinos of Monaco are close at hand. The world’s second smallest country, where 30% of its population are said to be millionaires, so beware, the stakes maybe high!

Saint Tropez, once a sleepy fishing village that was catapulted into international recognition by Roger Vadim’s iconic movie starring Brigette Bardot “And God created woman” in the mid 50’s. Bardot stayed and St Trop. became the haunt of the “Jet Set”. The Beatles once asked “How does it feel to be one of the beautiful people?” A few hours sauntering through the labyrinth of winding, confined, cobble streets lined with restaurants and boutiques which will give even the most flexible of friends a stiff testing means the question may well be answered! Yes Sir, if you can afford to stay for a week, then, Baby you’re a rich man!

However, you don’t need to be a lottery winner to enjoy the delights of Provence and the Cote D’ Azure. The real, unspoilt charm and character of the region is still there if you search beyond the glitz and razzmatazz of its famous tourist traps.

Provence and the Cote D’ Azure have developed into a serious golf destination, with over 50 courses, some of the best in France if not continental Europe, designed by world famous architects including Roberts Trent Jones Snr. and Jnr., Pete and Perry Dye, Harry Colt, Gary Player and Robert Van Hagge to name but a few. Courses the likes of Terre Blanche, Royal Mougins, Pont Royal, Barbaroux, Dolce Fregate and Le Chateau De Taulane should feature high on any travelling golfers bucket list!

Whether your idea of the perfect golfing holiday is the laid back sophistication of the Provence hinterland or the frenetic fun in France’s foremost playgrounds, it’s time to taste the…